Agentic Web Census

August 2026by Omitsis

English

Technologies · August 2026

Which Advertising is readiest for AI agents?

78 measured, averaging 16.1% against 19.9% for the web overall. Platforms that display ads on websites

Best first

How to read these figures

The colour says what a bar IS, not how it scores: the accent is the one this page is about, grey is everything it is compared with, and the hollow bar is the web overall — the ruler, not a rival. Whether a figure is above or below the rest of the web is in the number and in the arrow beside it.

Every figure here comes from a sample, not from counting every site — so it carries a margin: how much it could move if we had happened to sample different pages. A figure measured on a thousand pages has a wide margin; one measured on a hundred thousand has a narrow one. It matters for one thing: two figures that differ by less than the wider of their margins are not one above the other, they are tied. That is why nothing here has a position number.

TechnologyAWCSMonth by month
Snap Pixel

Snap Pixel

Sample
n=5
Coverage
100.0%
Margin
±23.70
The web overall
19.9%

Two figures closer together than ±23.70 are tied, not ranked.

Snap Pixel scores 78.7%78.7%
Snap Pixel: 4 months, no significant change= +16.0
Rakuten Advertising

Rakuten Advertising

Sample
n=1
Coverage
50.0%
Margin
±53.00
The web overall
19.9%

Two figures closer together than ±53.00 are tied, not ranked.

Rakuten Advertising scores 54.1%54.1%
Rakuten Advertising: 4 months, no significant change= −25.9
Primis

Primis

Sample
n=1
Coverage
50.0%
Margin
±53.00
The web overall
19.9%

Two figures closer together than ±53.00 are tied, not ranked.

Primis scores 53.3%53.3%
Primis: 2 months, up▲ +53.3
SpotX

SpotX

Sample
n=1
Coverage
100.0%
Margin
±53.00
The web overall
19.9%

Two figures closer together than ±53.00 are tied, not ranked.

SpotX scores 53.3%53.3%
SpotX: 2 months, up▲ +53.3
33Across

33Across

Sample
n=48
Coverage
72.7%
Margin
±7.65
The web overall
19.9%

Two figures closer together than ±7.65 are tied, not ranked.

33Across scores 45.4%45.4%
33Across: 4 months, up▲ +10.8
FreakOut

FreakOut

Sample
n=18
Coverage
81.8%
Margin
±12.49
The web overall
19.9%

Two figures closer together than ±12.49 are tied, not ranked.

FreakOut scores 41.5%41.5%
FreakOut: 4 months, no significant change= +5.4
Reddit Ads

Reddit Ads

Sample
n=33
Coverage
94.3%
Margin
±9.23
The web overall
19.9%

Two figures closer together than ±9.23 are tied, not ranked.

Reddit Ads scores 40.7%40.7%
Reddit Ads: 4 months, up▲ +16.6
Infolinks
Infolinks scores 36.2%36.2%
Infolinks: 4 months, no significant change= +19.7
Criteo

Criteo

Sample
n=82
Coverage
82.0%
Margin
±5.85
The web overall
19.9%

Two figures closer together than ±5.85 are tied, not ranked.

Criteo scores 34.7%34.7%
Criteo: 4 months, up▲ +16.0
Mediavine

Mediavine

Sample
n=6
Coverage
100.0%
Margin
±21.64
The web overall
19.9%

Two figures closer together than ±21.64 are tied, not ranked.

Mediavine scores 32.5%32.5%
Mediavine: 4 months, no significant change= +14.9
Unruly

Unruly

Sample
n=4
Coverage
100.0%
Margin
±26.50
The web overall
19.9%

Two figures closer together than ±26.50 are tied, not ranked.

Unruly scores 31.4%31.4%
Unruly: 4 months, no significant change= +7.0
Outbrain

Outbrain

Sample
n=5
Coverage
100.0%
Margin
±23.70
The web overall
19.9%

Two figures closer together than ±23.70 are tied, not ranked.

Outbrain scores 30.7%30.7%
Outbrain: 4 months, no significant change= +23.4
Linkedin Ads

Linkedin Ads

Sample
n=15
Coverage
88.2%
Margin
±13.68
The web overall
19.9%

Two figures closer together than ±13.68 are tied, not ranked.

Linkedin Ads scores 29.4%29.4%
Linkedin Ads: 4 months, no significant change= +1.6
Prebid

Prebid

Sample
n=153
Coverage
87.4%
Margin
±4.28
The web overall
19.9%

Two figures closer together than ±4.28 are tied, not ranked.

Prebid scores 27.9%27.9%
Prebid: 4 months, no significant change= +1.7
i-mobile

i-mobile

Sample
n=2
Coverage
100.0%
Margin
±37.48
The web overall
19.9%

Two figures closer together than ±37.48 are tied, not ranked.

i-mobile scores 26.7%26.7%
i-mobile: 3 months, no significant change= +11.7
TVSquared

TVSquared

Sample
n=2
Coverage
100.0%
Margin
±37.48
The web overall
19.9%

Two figures closer together than ±37.48 are tied, not ranked.

TVSquared scores 26.7%26.7%
TVSquared: 4 months, no significant change= +26.7
Amazon Advertising

Amazon Advertising

Sample
n=121
Coverage
87.1%
Margin
±4.82
The web overall
19.9%

Two figures closer together than ±4.82 are tied, not ranked.

Amazon Advertising scores 26.5%26.5%
Amazon Advertising: 4 months, no significant change= +4.6
theTradeDesk

theTradeDesk

Sample
n=36
Coverage
94.7%
Margin
±8.83
The web overall
19.9%

Two figures closer together than ±8.83 are tied, not ranked.

theTradeDesk scores 26.0%26.0%
theTradeDesk: 4 months, no significant change= +0.9
PubMatic

PubMatic

Sample
n=63
Coverage
72.4%
Margin
±6.68
The web overall
19.9%

Two figures closer together than ±6.68 are tied, not ranked.

PubMatic scores 25.9%25.9%
PubMatic: 4 months, up▲ +6.8
ID5

ID5

Sample
n=144
Coverage
87.3%
Margin
±4.42
The web overall
19.9%

Two figures closer together than ±4.42 are tied, not ranked.

ID5 scores 24.6%24.6%
ID5: 4 months, no significant change= +0.9
Smart Ad Server

Smart Ad Server

Sample
n=2
Coverage
12.5%
Margin
±37.48
The web overall
19.9%

Two figures closer together than ±37.48 are tied, not ranked.

Smart Ad Server scores 24.5%24.5%
Smart Ad Server: 4 months, no significant change= +11.1
DTScout

DTScout

Sample
n=2
Coverage
66.7%
Margin
±37.48
The web overall
19.9%

Two figures closer together than ±37.48 are tied, not ranked.

DTScout scores 22.5%22.5%
DTScout: 4 months, no significant change= −4.2
Microsoft Advertising

Microsoft Advertising

Sample
n=622
Coverage
96.9%
Margin
±2.13
The web overall
19.9%

Two figures closer together than ±2.13 are tied, not ranked.

Microsoft Advertising scores 22.4%22.4%
Microsoft Advertising: 4 months, up▲ +2.8
Google Publisher Tag

Google Publisher Tag

Sample
n=180
Coverage
88.7%
Margin
±3.95
The web overall
19.9%

Two figures closer together than ±3.95 are tied, not ranked.

Google Publisher Tag scores 20.6%20.6%
Google Publisher Tag: 4 months, no significant change= +2.5
Ezoic

Ezoic

Sample
n=3
Coverage
100.0%
Margin
±30.60
The web overall
19.9%

Two figures closer together than ±30.60 are tied, not ranked.

Ezoic scores 20.4%20.4%
Ezoic: 4 months, no significant change= −0.9
Rubicon Project

Rubicon Project

Sample
n=71
Coverage
76.3%
Margin
±6.29
The web overall
19.9%

Two figures closer together than ±6.29 are tied, not ranked.

Rubicon Project scores 20.4%20.4%
Rubicon Project: 4 months, no significant change= +5.8
Google AdSense

Google AdSense

Sample
n=447
Coverage
94.3%
Margin
±2.51
The web overall
19.9%

Two figures closer together than ±2.51 are tied, not ranked.

Google AdSense scores 19.1%19.1%
Google AdSense: 4 months, no significant change= +0.1
APPLOVIN

APPLOVIN

Sample
n=3
Coverage
100.0%
Margin
±30.60
The web overall
19.9%

Two figures closer together than ±30.60 are tied, not ranked.

APPLOVIN scores 17.8%17.8%
APPLOVIN: 4 months, no significant change= +7.8
Nextdoor Ads

Nextdoor Ads

Sample
n=3
Coverage
100.0%
Margin
±30.60
The web overall
19.9%

Two figures closer together than ±30.60 are tied, not ranked.

Nextdoor Ads scores 17.8%17.8%
Nextdoor Ads: 4 months, no significant change= 0.0
Ad Lightning

Ad Lightning

Sample
n=2
Coverage
100.0%
Margin
±37.48
The web overall
19.9%

Two figures closer together than ±37.48 are tied, not ranked.

Ad Lightning scores 17.3%17.3%
Ad Lightning: 3 months, no significant change= +17.3
WordAds

WordAds

Sample
n=36
Coverage
100.0%
Margin
±8.83
The web overall
19.9%

Two figures closer together than ±8.83 are tied, not ranked.

WordAds scores 17.2%17.2%
WordAds: 4 months, no significant change= −3.8
LiveIntent

LiveIntent

Sample
n=23
Coverage
62.2%
Margin
±11.05
The web overall
19.9%

Two figures closer together than ±11.05 are tied, not ranked.

LiveIntent scores 16.9%16.9%
LiveIntent: 4 months, no significant change= −6.4
Tapad

Tapad

Sample
n=24
Coverage
61.5%
Margin
±10.82
The web overall
19.9%

Two figures closer together than ±10.82 are tied, not ranked.

Tapad scores 16.5%16.5%
Tapad: 4 months, no significant change= +6.2
DoubleClick Ad Exchange (AdX)

DoubleClick Ad Exchange (AdX)

Sample
n=9
Coverage
100.0%
Margin
±17.67
The web overall
19.9%

Two figures closer together than ±17.67 are tied, not ranked.

DoubleClick Ad Exchange (AdX) scores 16.3%16.3%
DoubleClick Ad Exchange (AdX): 4 months, no significant change= +2.9
Simpli.fi

Simpli.fi

Sample
n=20
Coverage
100.0%
Margin
±11.85
The web overall
19.9%

Two figures closer together than ±11.85 are tied, not ranked.

Simpli.fi scores 15.8%15.8%
Simpli.fi: 4 months, no significant change= −5.8
TripleLift

TripleLift

Sample
n=19
Coverage
48.7%
Margin
±12.16
The web overall
19.9%

Two figures closer together than ±12.16 are tied, not ranked.

TripleLift scores 15.7%15.7%
TripleLift: 4 months, no significant change= −5.1
AppNexus

AppNexus

Sample
n=75
Coverage
79.8%
Margin
±6.12
The web overall
19.9%

Two figures closer together than ±6.12 are tied, not ranked.

AppNexus scores 15.6%15.6%
AppNexus: 4 months, no significant change= +3.3
Twitter Ads

Twitter Ads

Sample
n=234
Coverage
96.3%
Margin
±3.46
The web overall
19.9%

Two figures closer together than ±3.46 are tied, not ranked.

Twitter Ads scores 15.6%15.6%
Twitter Ads: 4 months, no significant change= +2.7
MGID

MGID

Sample
n=7
Coverage
87.5%
Margin
±20.03
The web overall
19.9%

Two figures closer together than ±20.03 are tied, not ranked.

MGID scores 14.6%14.6%
MGID: 4 months, no significant change= +3.1
Taboola

Taboola

Sample
n=43
Coverage
100.0%
Margin
±8.08
The web overall
19.9%

Two figures closer together than ±8.08 are tied, not ranked.

Taboola scores 14.3%14.3%
Taboola: 4 months, no significant change= +4.4
Yahoo Advertising

Yahoo Advertising

Sample
n=32
Coverage
97.0%
Margin
±9.37
The web overall
19.9%

Two figures closer together than ±9.37 are tied, not ranked.

Yahoo Advertising scores 14.2%14.2%
Yahoo Advertising: 4 months, no significant change= +6.0
AdRoll

AdRoll

Sample
n=21
Coverage
100.0%
Margin
±11.57
The web overall
19.9%

Two figures closer together than ±11.57 are tied, not ranked.

AdRoll scores 13.9%13.9%
AdRoll: 4 months, no significant change= −5.0
GumGum

GumGum

Sample
n=12
Coverage
85.7%
Margin
±15.30
The web overall
19.9%

Two figures closer together than ±15.30 are tied, not ranked.

GumGum scores 13.8%13.8%
GumGum: 4 months, no significant change= −2.9
Google Ads

Google Ads

Sample
n=36
Coverage
97.3%
Margin
±8.83
The web overall
19.9%

Two figures closer together than ±8.83 are tied, not ranked.

Google Ads scores 13.8%13.8%
Google Ads: 4 months, no significant change= +7.5
Affiliate B

Affiliate B

Sample
n=4
Coverage
100.0%
Margin
±26.50
The web overall
19.9%

Two figures closer together than ±26.50 are tied, not ranked.

Affiliate B scores 13.3%13.3%
Affiliate B: 4 months, no significant change= +6.7
JuicyAds

JuicyAds

Sample
n=4
Coverage
100.0%
Margin
±26.50
The web overall
19.9%

Two figures closer together than ±26.50 are tied, not ranked.

JuicyAds scores 13.3%13.3%
JuicyAds: 4 months, no significant change= −4.4
OpenX

OpenX

Sample
n=53
Coverage
72.6%
Margin
±7.28
The web overall
19.9%

Two figures closer together than ±7.28 are tied, not ranked.

OpenX scores 13.0%13.0%
OpenX: 4 months, no significant change= −1.4
AdRiver

AdRiver

Sample
n=5
Coverage
100.0%
Margin
±23.70
The web overall
19.9%

Two figures closer together than ±23.70 are tied, not ranked.

AdRiver scores 10.7%10.7%
AdRiver: 4 months, no significant change= −8.1
ADFOX

ADFOX

Sample
n=38
Coverage
100.0%
Margin
±8.60
The web overall
19.9%

Two figures closer together than ±8.60 are tied, not ranked.

ADFOX scores 9.1%9.1%
ADFOX: 4 months, no significant change= −5.1
Yandex.Direct

Yandex.Direct

Sample
n=3
Coverage
100.0%
Margin
±30.60
The web overall
19.9%

Two figures closer together than ±30.60 are tied, not ranked.

Yandex.Direct scores 8.9%8.9%
Yandex.Direct: 4 months, no significant change= +8.9
Sortable

Sortable

Sample
n=4
Coverage
100.0%
Margin
±26.50
The web overall
19.9%

Two figures closer together than ±26.50 are tied, not ranked.

Sortable scores 8.4%8.4%
Sortable: 3 months, no significant change= +8.4
Sizmek

Sizmek

Sample
n=34
Coverage
100.0%
Margin
±9.09
The web overall
19.9%

Two figures closer together than ±9.09 are tied, not ranked.

Sizmek scores 6.2%6.2%
Sizmek: 3 months, no significant change= +6.2
Adform

Adform

Sample
n=7
Coverage
100.0%
Margin
±20.03
The web overall
19.9%

Two figures closer together than ±20.03 are tied, not ranked.

Adform scores 3.7%3.7%
Adform: 4 months, no significant change= −11.7
DoubleClick for Publishers (DFP)

DoubleClick for Publishers (DFP)

Sample
n=15
Coverage
100.0%
Margin
±13.68
The web overall
19.9%

Two figures closer together than ±13.68 are tied, not ranked.

DoubleClick for Publishers (DFP) scores 3.4%3.4%
DoubleClick for Publishers (DFP): 4 months, no significant change= −1.0
AD EBiS

AD EBiS

Sample
n=2
Coverage
100.0%
Margin
±37.48
The web overall
19.9%

Two figures closer together than ±37.48 are tied, not ranked.

AD EBiS scores 0.0%0.0%
AD EBiS: 4 months, no significant change= 0.0
Adalyser

Adalyser

Sample
n=3
Coverage
100.0%
Margin
±30.60
The web overall
19.9%

Two figures closer together than ±30.60 are tied, not ranked.

Adalyser scores 0.0%0.0%
Adalyser: 2 months, no significant change= 0.0
AdOcean

AdOcean

Sample
n=2
Coverage
100.0%
Margin
±37.48
The web overall
19.9%

Two figures closer together than ±37.48 are tied, not ranked.

AdOcean scores 0.0%0.0%
AdOcean: 4 months, no significant change= 0.0
AdThrive

AdThrive

Sample
n=1
Coverage
100.0%
Margin
±53.00
The web overall
19.9%

Two figures closer together than ±53.00 are tied, not ranked.

AdThrive scores 0.0%0.0%
AdThrive: 4 months, no significant change= −38.3
Basis Technologies

Basis Technologies

Sample
n=2
Coverage
100.0%
Margin
±37.48
The web overall
19.9%

Two figures closer together than ±37.48 are tied, not ranked.

Basis Technologies scores 0.0%0.0%
Basis Technologies: 4 months, no significant change= 0.0
BuySellAds

BuySellAds

Sample
n=1
Coverage
50.0%
Margin
±53.00
The web overall
19.9%

Two figures closer together than ±53.00 are tied, not ranked.

BuySellAds scores 0.0%0.0%
—
Carbon Ads

Carbon Ads

Sample
n=1
Coverage
100.0%
Margin
±53.00
The web overall
19.9%

Two figures closer together than ±53.00 are tied, not ranked.

Carbon Ads scores 0.0%0.0%
—
DoubleClick Campaign Manager (DCM)

DoubleClick Campaign Manager (DCM)

Sample
n=3
Coverage
100.0%
Margin
±30.60
The web overall
19.9%

Two figures closer together than ±30.60 are tied, not ranked.

DoubleClick Campaign Manager (DCM) scores 0.0%0.0%
DoubleClick Campaign Manager (DCM): 4 months, no significant change= −10.8
EthicalAds

EthicalAds

Sample
n=1
Coverage
100.0%
Margin
±53.00
The web overall
19.9%

Two figures closer together than ±53.00 are tied, not ranked.

EthicalAds scores 0.0%0.0%
—
ExoClick

ExoClick

Sample
n=1
Coverage
100.0%
Margin
±53.00
The web overall
19.9%

Two figures closer together than ±53.00 are tied, not ranked.

ExoClick scores 0.0%0.0%
ExoClick: 3 months, no significant change= −15.2
Geniee

Geniee

Sample
n=8
Coverage
100.0%
Margin
±18.74
The web overall
19.9%

Two figures closer together than ±18.74 are tied, not ranked.

Geniee scores 0.0%0.0%
Geniee: 4 months, no significant change= −4.1
Hashtag Labs

Hashtag Labs

Sample
n=1
Coverage
100.0%
Margin
±53.00
The web overall
19.9%

Two figures closer together than ±53.00 are tied, not ranked.

Hashtag Labs scores 0.0%0.0%
Hashtag Labs: 2 months, no significant change= 0.0
Integral Ad Science

Integral Ad Science

Sample
n=5
Coverage
27.8%
Margin
±23.70
The web overall
19.9%

Two figures closer together than ±23.70 are tied, not ranked.

Integral Ad Science scores 0.0%0.0%
Integral Ad Science: 4 months, no significant change= 0.0
MainAd

MainAd

Sample
n=1
Coverage
100.0%
Margin
±53.00
The web overall
19.9%

Two figures closer together than ±53.00 are tied, not ranked.

MainAd scores 0.0%0.0%
MainAd: 3 months, no significant change= 0.0
Marfeel

Marfeel

Sample
n=1
Coverage
100.0%
Margin
±53.00
The web overall
19.9%

Two figures closer together than ±53.00 are tied, not ranked.

Marfeel scores 0.0%0.0%
Marfeel: 4 months, no significant change= −31.1
Nativo

Nativo

Sample
n=1
Coverage
100.0%
Margin
±53.00
The web overall
19.9%

Two figures closer together than ±53.00 are tied, not ranked.

Nativo scores 0.0%0.0%
Nativo: 3 months, no significant change= −8.9
Open AdStream

Open AdStream

Sample
n=1
Coverage
100.0%
Margin
±53.00
The web overall
19.9%

Two figures closer together than ±53.00 are tied, not ranked.

Open AdStream scores 0.0%0.0%
—
Optimise

Optimise

Sample
n=2
Coverage
100.0%
Margin
±37.48
The web overall
19.9%

Two figures closer together than ±37.48 are tied, not ranked.

Optimise scores 0.0%0.0%
Optimise: 4 months, no significant change= 0.0
snigel AdEngine

snigel AdEngine

Sample
n=1
Coverage
100.0%
Margin
±53.00
The web overall
19.9%

Two figures closer together than ±53.00 are tied, not ranked.

snigel AdEngine scores 0.0%0.0%
snigel AdEngine: 4 months, no significant change= 0.0
Teads

Teads

Sample
n=5
Coverage
83.3%
Margin
±23.70
The web overall
19.9%

Two figures closer together than ±23.70 are tied, not ranked.

Teads scores 0.0%0.0%
Teads: 4 months, no significant change= −12.5
TrafficStars

TrafficStars

Sample
n=4
Coverage
100.0%
Margin
±26.50
The web overall
19.9%

Two figures closer together than ±26.50 are tied, not ranked.

TrafficStars scores 0.0%0.0%
TrafficStars: 4 months, no significant change= 0.0
Utiq

Utiq

Sample
n=2
Coverage
50.0%
Margin
±37.48
The web overall
19.9%

Two figures closer together than ±37.48 are tied, not ranked.

Utiq scores 0.0%0.0%
Utiq: 4 months, no significant change= −12.4
Vidazoo

Vidazoo

Sample
n=1
Coverage
100.0%
Margin
±53.00
The web overall
19.9%

Two figures closer together than ±53.00 are tied, not ranked.

Vidazoo scores 0.0%0.0%
—
Yektanet

Yektanet

Sample
n=1
Coverage
100.0%
Margin
±53.00
The web overall
19.9%

Two figures closer together than ±53.00 are tied, not ranked.

Yektanet scores 0.0%0.0%
Yektanet: 2 months, no significant change= 0.0