Best first

How to read these figures

The colour says what a bar IS, not how it scores: the accent is the one this page is about, grey is everything it is compared with, and the hollow bar is the web overall — the ruler, not a rival. Whether a figure is above or below the rest of the web is in the number and in the arrow beside it.

Every figure here comes from a sample, not from counting every site — so it carries a margin: how much it could move if we had happened to sample different pages. A figure measured on a thousand pages has a wide margin; one measured on a hundred thousand has a narrow one. It matters for one thing: two figures that differ by less than the wider of their margins are not one above the other, they are tied. That is why nothing here has a position number.

TechnologyAWCSMonth by month
Oracle BlueKai

Oracle BlueKai

Sample
n=4
Coverage
100.0%
Margin
±26.50
The web overall
19.9%

Two figures closer together than ±26.50 are tied, not ranked.

Oracle BlueKai scores 23.9%23.9%
Oracle BlueKai: 3 months, no significant change= +23.9
Adobe Audience Manager

Adobe Audience Manager

Sample
n=118
Coverage
83.7%
Margin
±4.88
The web overall
19.9%

Two figures closer together than ±4.88 are tied, not ranked.

Adobe Audience Manager scores 20.9%20.9%
Adobe Audience Manager: 4 months, no significant change= +3.0