Agentic Web Census

August 2026by Omitsis

English

Technologies · August 2026

Which Tag managers is readiest for AI agents?

6 measured, averaging 18.9% against 19.9% for the web overall. Tools that allow the addition of scripts and tracking tools to websites

Best first

How to read these figures

The colour says what a bar IS, not how it scores: the accent is the one this page is about, grey is everything it is compared with, and the hollow bar is the web overall — the ruler, not a rival. Whether a figure is above or below the rest of the web is in the number and in the arrow beside it.

Every figure here comes from a sample, not from counting every site — so it carries a margin: how much it could move if we had happened to sample different pages. A figure measured on a thousand pages has a wide margin; one measured on a hundred thousand has a narrow one. It matters for one thing: two figures that differ by less than the wider of their margins are not one above the other, they are tied. That is why nothing here has a position number.

TechnologyAWCSMonth by month
Commanders Act TagCommander

Commanders Act TagCommander

Sample
n=1
Coverage
50.0%
Margin
±53.00
The web overall
19.9%

Two figures closer together than ±53.00 are tied, not ranked.

Commanders Act TagCommander scores 53.3%53.3%
Commanders Act TagCommander: 4 months, up▲ +53.3
Adobe Experience Platform Launch

Adobe Experience Platform Launch

Sample
n=28
Coverage
96.5%
Margin
±10.02
The web overall
19.9%

Two figures closer together than ±10.02 are tied, not ranked.

Adobe Experience Platform Launch scores 24.6%24.6%
Adobe Experience Platform Launch: 4 months, no significant change= +9.2
Google Tag Manager

Google Tag Manager

Sample
n=3,359
Coverage
95.9%
Margin
±0.91
The web overall
19.9%

Two figures closer together than ±0.91 are tied, not ranked.

Google Tag Manager scores 17.8%17.8%
Google Tag Manager: 4 months, no significant change= +0.5
Matomo Tag Manager

Matomo Tag Manager

Sample
n=33
Coverage
97.1%
Margin
±9.23
The web overall
19.9%

Two figures closer together than ±9.23 are tied, not ranked.

Matomo Tag Manager scores 17.8%17.8%
Matomo Tag Manager: 4 months, no significant change= +4.0
Adobe DTM

Adobe DTM

Sample
n=1
Coverage
100.0%
Margin
±53.00
The web overall
19.9%

Two figures closer together than ±53.00 are tied, not ranked.

Adobe DTM scores 0.0%0.0%
Adobe DTM: 4 months, no significant change= 0.0
Ensighten

Ensighten

Sample
n=3
Coverage
100.0%
Margin
±30.60
The web overall
19.9%

Two figures closer together than ±30.60 are tied, not ranked.

Ensighten scores 0.0%0.0%
Ensighten: 4 months, no significant change= −13.3